2019/S 133-328300 - The Provision of Customer Relationship Marketing
First Greater Western (T/A GWR ) is seeking Expressions Of Interest for the Provision of Customer Relationship Marketing.
The aim of Customer Relationship Marketing within GWR is to retain and grow our customer database, increase loyalty and optimise Customer lifetime value.
The Supplier will lead the Customer Relationship Marketing Strategy for GWR's programme, ensuring alignment with the overall marketing strategy and defining and delivering an enhanced programme. This will include communication with opted in and opted out customers and will require some bespoke creative activity for communication in line with GWR branding. The Supplier will be expected to work with GWR's brand and creative Agencies.
The Supplier will not manage customer data but will be provided access to customer data as required.